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The other drawback is that Google is an advertising company that has an incentive to track users across the web. In a Chrome monopoly how easy would it be to av
by AlexandrB 4y ago
The other drawback is that Google is an advertising company that has an incentive to track users across the web. In a Chrome monopoly how easy would it be to avoid being tracked? Especially by Google. Recently, Chrome was the only major browser to adopt Google's FLoC[1]. If Chrome was even more dominant would it have mattered if Edge/Safari/Firefox didn't adopt this tracking technology?
[1] https://www.howtogeek.com/724441/what-is-googles-floc-and-how-will-it-track-you-online/ https://www.howtogeek.com/724441/what-is-googles-floc-and-ho...
- IX-103 4y agoGoogle is an advertising company, but that's not the main reason for their privacy sandbox and it's ad-friendly features. Google needs the open web to survive as a search provider. If everything turns into a paywall or cookie/privacy wall then Google can't index that content. They already can't see the content on Facebook and Twitter. Google makes most of their money from search ads -- I've heard upwards of 80% -- and search ads supposedly don't even use targeting information.