> It reminds me of what Apple did with iBooks: they weren't trying to do the right thing, they did it the wrong way, but if they had been successful, it would h

> It reminds me of what Apple did with iBooks: they weren't trying to do the right thing, they did it the wrong way, but if they had been successful, it would have been better for the market as a whole... Amazon for using what were basically dumping-level prices Apple was successful in that regard though; the contracts they made with Big 5 remained intact and Apple didn't have to compete with Amazon on price. Apple's strategy was not better for the market as a whole because Apple never cared about the market as a whole. Due to Apple's anti-competitive behaviour we are still stuck with a Publishing industry decades behind on digital