You're accepting the premise that deals are commoditized without proving it. The entire point of Womply, Offermatic, and Swipely is to have a differentiated pro

You're accepting the premise that deals are commoditized without proving it. The entire point of Womply, Offermatic, and Swipely is to have a differentiated product where customers don't carry coupons etc. If these companies create something that users or merchants want to go for over the typical couponing model, they'll be able to get some sort of advantage and might be able to gain share. Hard to say whether they'd be successful because the incumbents are so big now, but at the very least they'd be ripe for acquisition.