IMHO it's obvious why it works. If you came up with a diet program that cut out cake, cookies, candy, chips and basically every other bit of junk food that'd g

IMHO it's obvious why it works. If you came up with a diet program that cut out cake, cookies, candy, chips and basically every other bit of junk food that'd get you a "no duh". Add on eating your hamburger with lettuce buns and suddenly you're an innovative genius.