I generally agree, but with one caveat. > music, as the author points out. Kpop popularity in the west is probably a big example, but also artists getting famo

I generally agree, but with one caveat. > music, as the author points out. Kpop popularity in the west is probably a big example, but also artists getting famous on SoundCloud. Kpop is manufactured to formula by record labels and is being aggressively marketed worldwide. It is very big business and increasingly mainstream. It is analogous to 'blockbuster movies', demonstrating the consolidation of content providers and world interests. Soundcloud artists on the other hand are very long tail. This is a good example of the dichotomy I see going on. The long tail is still alive and well, but there's a bit of consolidation in the traditional media industries, Hollywood, the big music labels, AAA games, etc. While, self publishing platforms like YouTube, SoundCloud, Patreon, Steam, etc. are where the long tail thrives.