Yeah, look at the US population share of pre-cable, pre-internet things like I Love Lucy or Elvis. Nothing these days is even close to dominating pop culture i

Yeah, look at the US population share of pre-cable, pre-internet things like I Love Lucy or Elvis. Nothing these days is even close to dominating pop culture in the same way. The author doesn't see it because they're swimming in it (even Substack is part of it) and it's so common that it's no longer noteworthy. They pay attention just to what's happening inside tentpole motion pictures that they ignore how much bigger the world of content outside of them has gotten. There's no monolithic "counterculture" because there's now thousands of them.