4 ms·
Maybe I missed the memo. I never thought of the "long-tail" about making money. I always considered freedom from curation, freedom of access, freedom from the
by njharman 4y ago
Maybe I missed the memo. I never thought of the "long-tail" about making money. I always considered freedom from curation, freedom of access, freedom from the mainstream, freedom from just what made some distributor the most money.
I never thought (or heard) that it would "give a boost" to the fringe or cause Indie films to reach wider audiences.
Just the opposite. It would (and did) make the obscure, zero commercial value, thing that on 3 to sub a million people *in the entire world* care about; distributable and "consumable".
It wasn't ever gonna make the masses suddenly like embrace unique, interesting, bespoke content that by definition only a small percentage of people enjoy.
It gave everyone access to their audience, no matter how uncommercial or unconnected to people/orgs/places that previously controlled distribution and access.
In all of that. There is a ton that is moderately commercial, enough to support a creator or small team (see every monetized YT, Twitch, Indieagogo, Kickstarter, Lulu book, etc). For sure, not enough to support a multi-tiered industry of distributors, licensors, and middlemen. The gatekeepers lost their gate locks.
The author doesn't see all of this because it so, so, so far under radar. [And they seem very focused on the commercial/profit side of things. As in if it doesn't make large commercial impact it's inconsequential. Which is weird to ignore the long end of the long tail.]
If the author is lamenting the industry failed to capitalize on the long tail. Fuck that and them. I shed zero tears.