If you think of the web as Google search's "content", they have let it rot. If Google had spent 1% of their AdWords payouts on encouraging people to post qualit

If you think of the web as Google search's "content", they have let it rot. If Google had spent 1% of their AdWords payouts on encouraging people to post quality content on the web through e.g. better web authoring tools and protocols, they would have way less of a problem now. Perhaps the walled garden (that they did partially achieve with Youtube) is too alluring. They could have even tried to pay more for engaging web content that had lower bounce rates and that users came back repeatedly for, instead of just raw views from clickbait SEO. Obviously having turned the entire web into blogspam for ad money is no good for Google search and they are already having to turn it into "Youtube, Google ML content, and Google Maps user content" search.