If we agree that aggregators of the long tail are getting stronger, then I'd argue that the long tail is also getting stronger. But the medium tail might be hav

If we agree that aggregators of the long tail are getting stronger, then I'd argue that the long tail is also getting stronger. But the medium tail might be having a hard time of it. Take the trajectory of my video consumption. I've never been super big on mainstream culture, for whatever reason. So, with some notable examples, I tend not to consume much in the way of blockbuster movies or prime time TV. 25 years ago, what that meant was that I was watching David Lynch movies and the like. Nowadays, no studios are funding that kind of work. But I've also moved further out on the tail. I'm not even sure the tail went this far back when the term "long tail" was coined. My favorite film I've seen so far this year was a documentary that I don't think would ever have made it on to the distribution networks that existed in the late 1990s. (Maybe a film festival I couldn't have afforded to attend.) But I was able to find it on Apple TV. And we can go even further out if we look at YouTube and Vimeo. I don't know that something like Motorsport Gigantoraptor or Супер Сус would have even been possible a quarter century ago.