I believe the title of this article to be misleading. Companies ARE acting like it. Coinbase, after all, did reduce its headcount in order to reduce their burn

I believe the title of this article to be misleading. Companies ARE acting like it. Coinbase, after all, did reduce its headcount in order to reduce their burn rate to be able to withstand the market turbulence. More importantly, the current market turmoil extends way past just crypto. Many investment vehicles such as stocks, bonds, startups, commodities, etc have experience elevated volatility recently. That is normal. The market does not monotonically move up forever. Also, do not take the above statement to mean I endorse crypto as an investment. I believe crypto is akin to unregulated startup investing (at least for most higher risk startups you need to be accredited which is a way to acknowledge risk). When investing in a new crypto you are IMO investing in the idea and team making it. The company! Not on a line-chart on your broker's screen. If the project turns out (in the long run) to have widespread adoption you would hope its value would go up. For instance, consider the Chia (XCH) project. It currently has a market cap of $165M. Therefore, if I were buying Chia at the moment I would think about the following: Do I believe that this company/idea can be worth more in the future? Is it a fair valuation for this startup/company?