I think there is some rule that the cigarette ads need to be targeted to smokers and not to non-smokers. As in Marlboro can try to make ads to convince Gauloise

I think there is some rule that the cigarette ads need to be targeted to smokers and not to non-smokers. As in Marlboro can try to make ads to convince Gauloises smokers to buy Marlboro on their next purchase instead of their usual brand but wouldn’t be allowed to make ads for non smokers to get hooked. (As if it would work That way)