Mainstream culture is going to be dominated by consolidated media companies until we go back to decentralized, disconnected medieval village life. (Whether that

Mainstream culture is going to be dominated by consolidated media companies until we go back to decentralized, disconnected medieval village life. (Whether that's desirable or whether the path there is survivable is another question.) But when have there been more subcultures in the past decades than now? It's just that they are so niche as to be boring to almost everyone not into them. But for the chosen few, there will often be a commercial element to their interest that is sustaining the "creators". Maybe not to the middle class lifestyle as the author laments. But what does that even mean anymore? Still, there are many people living independently, supported by their small audiences. That is new.