The problem being that many of these scams are perpetrated against a generation whose instincts are to to trust any message or call that claims to come from an

The problem being that many of these scams are perpetrated against a generation whose instincts are to to trust any message or call that claims to come from an organisation they are are familiar with. As an example, an older friend called me the other day to say amazon had phoned him about his prime subscription needing to be renewed that day. Does he have a Prime subscription - no Does he have an amazon account - no Yet he still thought the call may have been genuine.