Wild digression: Just reading the title, I thought this was going to be the story about someone who had a huge amount of server traffic for some innocuous image

Wild digression: Just reading the title, I thought this was going to be the story about someone who had a huge amount of server traffic for some innocuous image he was hosting. He eventually figured out some Wordpress theme publisher had used a link to it in a theme they wrote and sold. So all these web-sites that were using the theme were loading this image from his server - costing him traffic and money. So he changed the image to something disgusting along the lines of a goatse image (and this is where my brain went to, "If you website's full of assholes..."). The kicker was the theme writer actually contacted him and asked him to "fix" the image as it was upsetting their customers and effecting their sales. Apparently the theme publisher no longer had access to whoever they originally had write the theme, and lacked sufficient skills to publish an update with a link to a different image themself.