1 - The alternatives mostly suck. 2 - The terminal isn't that expensive for folks that actually need it. 3 - Trading securities in most countries / profession

1 - The alternatives mostly suck. 2 - The terminal isn't that expensive for folks that actually need it. 3 - Trading securities in most countries / professional institutions involves coordination of many parties. Their chat solves that in a very convenient way, globally. 4 - The terminal does a mind boggling amount of stuff, really. Every year someone claims they're launching a BBG killer with public SEC data, I can't even.