Same reason why Twitch chat is addictive because we are social creatures and it allows us to feel connected with other people. But just like any addiction, the

Same reason why Twitch chat is addictive because we are social creatures and it allows us to feel connected with other people. But just like any addiction, there is diminishing returns to it and so it is likely best in small doses. There is also the reward mechanism when finding a particular interesting tool or idea from the site such as recent launch of Github Co-pilot.