Either you have a product that customers clearly love and are willing to spend money on, or you yourself (and your team) are very impressive people in some way.

Either you have a product that customers clearly love and are willing to spend money on, or you yourself (and your team) are very impressive people in some way. The investor is ideally betting on both an impressive company && an impressive team, but at the very least one of those needs to be true to have a shot.