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> He did the XBox and Zune. I'm not sure on the timing, but these may have been in 2002 or more recent. At least from my experiences in DevDiv, that's around t

> He did the XBox and Zune. I'm not sure on the timing, but these may have been in 2002 or more recent. At least from my experiences in DevDiv, that's around the time that BillG pretty much checked out. I think that point and the first versions of both of those products prove my point. The former really took a full generation before they figured out the market. Zune has a fantastic music service and the sharing gimmick worked quite well, but they never really managed to figure out a way for the device itself to become more than me-too in the eye of the consumer. I somehow love the idea of SteveB asking 2012-BillG to channel 1998-BillG and him just tearing into Allard, old-school review style. Particularly for some of the hippie free love divisions that don't have any former BillG TAs or the exec review culture, it would've been a bloodbath.

kenjackson 15y ago
At least on the XBox, Gates and Allard interacted a fair bit. From the book "Opening the XBox": "In the next meeting with Gates, Allard, Ferroni, and Thomason broke the news that the machine wouldn't be able to run the full Windows OS...Hase says he admired Allard for 'having the stones' to 'rip Windows to shreds'... Allard recalled later, 'I think that was the closest Bill ever got to strangling me. But he ultimately came around.'" The impression I get is that Allard has had his share of interaction with Gates, which is why I think this email thing wasn't news to Allard. But I suspect this time Allard couldn't convince Gates and so it was killed. But this just me being a pundit speculator.