Wow. They really weren't trying to hide the fact that (1) They were actively building a CMS in-house at the time, and (2) They thought they did such a good job

Wow. They really weren't trying to hide the fact that (1) They were actively building a CMS in-house at the time, and (2) They thought they did such a good job building said CMS, that they'd check your work vs their own no doubt stunning/transformative in-house work. XD