Just invented it so don't put too much weight to this name! But the phenomenon is real in the sense that emotional interpretation doesn't have/understand "don't

Just invented it so don't put too much weight to this name! But the phenomenon is real in the sense that emotional interpretation doesn't have/understand "don't"s and "not"s. It creates feeling or it doesn't (when not mentioned). It's a bit similar to saying "try to not think about yellow elephant" - well, you did and "not" part didn't really contributed to not thinking about it. Ie. "I don't want to smoke" would be very bad mantra. But you used "Don't want to die" which is emotionally read as "Death.", which evaluates to "fear", which is ok - "fear", "pain" any feeling of discomfort or in general negative feeling is ok/equivalent to usage of "don't"s. Hope it makes sense.