5 ms·

I wonder if this is true in regards to marketing. I told my one of my kid sisters that she could get Angry Birds a year ago on my iTunes account, and she got ex

I wonder if this is true in regards to marketing. I told my one of my kid sisters that she could get Angry Birds a year ago on my iTunes account, and she got excited. This was before the marketing (I assume).

vilpponen 15y ago
My thinking is that while the game reached 100 million downloads quite fast - the ramp up to 500 million was a lot faster. You can't keep up the hype if you don't do things differently. I talked to Peter Vesterbacka a little more and also published another article based on this discussion. I believe it also opens up their thinking regards to expansion quite well. http://www.arcticstartup.com/2011/11/02/rovios-plan-conquer-and-command-in-the-good-way http://www.arcticstartup.com/2011/11/02/rovios-plan-conquer-...