The value proposition doesn't make sense to a lot of people any more. Also, a lot of people are facing rising costs/losing jobs, etc. so it's one more thing thr

The value proposition doesn't make sense to a lot of people any more. Also, a lot of people are facing rising costs/losing jobs, etc. so it's one more thing threatening their way of life. Not to mention some families are fairly distributed and any tech savvy person has many viable alternatives.