The prominent-luxury-logo-branded stuff is marketed to Fussell's Middle—his class defined by being the most class-anxious and also the most class-confused, so a

The prominent-luxury-logo-branded stuff is marketed to Fussell's Middle—his class defined by being the most class-anxious and also the most class-confused, so always aiming to elevate themselves, then fucking it up. Like, by falling for this kind of marketing, so failing to signal the way they intended, and instead placing themselves firmly and obviously outside the group they're trying to imitate.