Yeah I agree the execution could've been much much better. I do think it might've reduced the barrier for getting Mum & Dad's local shop their own website thou

Yeah I agree the execution could've been much much better. I do think it might've reduced the barrier for getting Mum & Dad's local shop their own website though. As you say, its difficulty to maintain didn't help! The upside is that after 30 days you can transfer your domain name away and use it on your own site hosting, which is exactly what I did.