There are plenty of high quality, somewhat responsibly produced brands, that are highish priced but would never qualify as flashy (sunspel, l'estrange, common p

There are plenty of high quality, somewhat responsibly produced brands, that are highish priced but would never qualify as flashy (sunspel, l'estrange, common project, ...). They are also not what the article is talking about I guess, since they carry basically zero brand recognition.