This is nothing new, although the scale of it definitely is. The idea behind the superfan doing all your work has been studied and worked with for some time.

This is nothing new, although the scale of it definitely is. The idea behind the superfan doing all your work has been studied and worked with for some time. People on the internet will do an amazing amount of work for recognition or just meaningless internet points. A great write-up on the matter: https://www.amazon.ca/Science-Social-Beyond-Likes-Followers-ebook/dp/B006ZNN602 https://www.amazon.ca/Science-Social-Beyond-Likes-Followers-... You used to be able to get this free from the Lithium website, but that might be gone now.