3 ms·
From where I see it Apple TV is trying to be to streaming services as HBO was to broadcast/cable network in the pre-streaming era. Back then, broadcast/cable ne
by avl999 4y ago
From where I see it Apple TV is trying to be to streaming services as HBO was to broadcast/cable network in the pre-streaming era. Back then, broadcast/cable networks would crank out shows like a lot of streaming services are doing to day but HBO would have a much more limited selection but what they did put out was aimed to be high quality (where quality here is defined by critical approval; and production values).
AppleTV like HBO is trying to follow a strategy of focusing on the quality of the product over quantity. It seems that most of their shows esp as of late get excellent reviews and look very expensive. It probably doesn't have the viewership of the bigger streaming services like Netflix/Max/Disney+ who have more populist content but they are managing to differentiate themselves from the other services.
- dangus 4y agoApple can also get away with a small library in the short term because their users can bundle in cloud services they were likely to buy anyway. Once you want a music subscription and a family-size amount of cloud storage (the 2TB plan), you’ve basically got the whole Apple One bundle justified. On top of that these services all further increase the friction of ever leaving the Apple platform. Apple is the most valuable company in the world for a very good reason.