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Whats the best way to track success of ad campaigns?
Hey Guys,
We just launched Mingle Trips and I am using various ads on Facebook to get initial users to the site.
But my problem is that I do not know how many of them are actually converting - ie. creating a trip on Mingle Trips.
I can create different landing page for each campaign and track that way. But this looks like too clumsy a method.
Is there a better way to do this?
I tried Google Analytics and KissMetrics, but doesn't solve my purpose.
Thanks.
- qxb 15y agoWhy does Google Analytics not meet your needs? Rather than creating different landing pages, have you tried tagging the links in the ads using Google's URL builder [0] and then using Goals and Funnels in Analytics to track conversions? [0] http://www.google.com/support/googleanalytics/bin/answer.py?hl=en&answer=55578 http://www.google.com/support/googleanalytics/bin/answer.py?...