3 ms·I believe the existing term of art is "bootstrapped business"by rozenmd 4y agoI believe the existing term of art is "bootstrapped business"hodgesrm 4y agoThat's the current term of art. It used to be "lifestyle business," which has a more passive-aggressive feel to it.gnicholas 4y agoOr ‘mom and pop’, which is even more derogatory (at least here in Silicon Valley).