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Ted Sarandos Explains Why Netflix Will Add New Ad-Supported Tier
- gnicholas 4y ago> “We’ve left a big customer segment off the table, which is people who say: ‘Hey, Netflix is too expensive for me and I don’t mind advertising,'” Sarandos said Thursday, speaking on the Cannes Lions stage with Sway podcast host Kara Swisher. “We adding an ad tier; we’re not adding ads to Netflix as you know it today. We’re adding an ad tier for folks who say, ‘Hey, I want a lower price and I’ll watch ads.'” This is sort of disingenuous, since they've raised the price so much. Their ad-subsidized tier will likely end up being around the price that we used to pay for regular Netflix. Of course, that was many years ago before their selection was so good, but honestly I can't say for sure that their new selection is better than what they used to have. > As the company’s share price has tanked, there has been growing speculation that the streamer could be the target of a takeover. Hadn't thought about this, but it makes sense. It's 75% off the price from a year ago!