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I think it was this. > So give customers both what they want AND what will actually help them. So, instead of giving them what they want (security in the form

by 4wsn 4y ago

I think it was this. > So give customers both what they want AND what will actually help them. So, instead of giving them what they want (security in the form of a deadbolt), also give them what will actually help them (a properly installed deadbolt). It's a stretch but you can sort of see it.

CommieBobDole 4y ago
Maybe their product has features that would give users actual security, but are incorrectly implemented so they only provide the illusion of security. Which would fit the article perfectly, but I don't know if that's something I would mention in public if I was the CEO.