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Their answer to that is: The answer is more complicated than costs – the needs of smaller businesses are fundamentally different. To serve smaller businesses we
by jefftk 4y ago
Their answer to that is: The answer is more complicated than costs – the needs of smaller businesses are fundamentally different. To serve smaller businesses well, we need a fully automated, one-size-fits-all product experience that doesn’t fully exist today. On the other hand, startups and scaled companies need a higher-touch experience with Brex tailored to the individual needs of their organizations.
Seems pretty reasonable to me?
- jhardy54 4y agoI don’t think I understand, can you help make it click? My thinking: They don’t need to build a fully automated one-size-fits-all product experience, they just need to charge for the cost of their existing “higher-touch experience”. Isn’t that exactly as complicated as “costs”?
- 3np 4y agoI imagine it would require scaling the organization in a direction that is not aligned with their current goals and strategy.
- xmonkee 4y ago>They don’t need to build a fully automated one-size-fits-all product experience It comes down to number of customers. At some point, even if they are paying, you need the scale and you will need to channel those fees towards putting in place the kind of automation that they are not planning to build.