Your argument is missing the 'power' part of the argument. The internet makes it easy to 'put something on youtube' but that's pedantic. The issue is distribu

Your argument is missing the 'power' part of the argument. The internet makes it easy to 'put something on youtube' but that's pedantic. The issue is distribution power, which large companies still have via advertising, relationships, placements etc.. Every time you see an actor on TV, like a talk show - it's a form of marketing. They are there at the behest of the studio to 'sell' a film, book or whatever. Those shows are often owned by the same networks. Those are systems of incredible power. Theoretically, someone on YouTube could make something viral that reaches the whole world, that's great, but it's not how the world works, and especially not for anything professionally produced. It's a tricky subject and I'm not sure anyone is talking about it in the right way.