Not to play Code Golf here but the premise that retention takes 50+ lines of SQL is plain wrong. Yeah, where I stopped reading when when you drill down into th

Not to play Code Golf here but the premise that retention takes 50+ lines of SQL is plain wrong. Yeah, where I stopped reading when when you drill down into that 50-line SQL query and find all these lines about unpacking JSON structs and so forth. Obviously a gratuitously bloated "see-this-is-the-alternative" example so author can pad whatever argument they were trying to make. But even sillier is the article's premise: Everything Is a Funnel, No -- "Some things are funnels, more often then you might think." But that's not clickbait-y enough ("conversion-friendly" as they say in the industry), the author must have thought. And so they went with the current title that brought us all here. Don't get me wrong -- I really like finding out about use cases where SQL doesn't do so well -- but the intellectual sloppiness (and sheer guile) of this piece (obviously an ad) is a major turn-off.