As a DE by trade, working in marketing and customer analytics, I agreed with with the premise that analyzing data as they said was what happens most often; howe

As a DE by trade, working in marketing and customer analytics, I agreed with with the premise that analyzing data as they said was what happens most often; however, like you, I disagree that it’s as complicated as this post claims. As a selling tactic, I think they’re trying to market to those who think the data engineering side of things is a big drain on time and resources and another expensive tool will help. This is the same snake oil that’s been delivered in many different ways over the entirely of my career.