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There is really no reason to use Google Analytics anymore. There are many great alternatives now, mine is PanelBear.com. Other people love Fathom and Plausible.

• sixothree 4y ago
  Yeah, it was another one of those trojan horse programs. Offer something incredibly useful to website owners; something so compelling that they literally can't say no. An oh, it just happens to track the activity of every web user anywhere in the world. The alternative offerings at the time were fairly awful compared to what google released.
• scale8 4y ago
  The reason we built Scale8.com - Time to replace Google Analytics and Google Tag Manager :)
• quickthrower2 4y ago
  I also believe (no proof though!) that you don’t need all that micro detail about your users and it is a distraction for a business. A rough “how many came” is useful. At least to diagnose if the site had problems. Just talk to people and make your thing good!
• dx034 4y ago
  I'm still a fan of Matomo. Very powerful, easy to self-host and you get full control over your data. Never tried their managed services though.