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That’s a very common implementation of serverside GTM/GA in the EU. If you advertise, you’ll still be sending GCLIDs, though.
by closewith 4y ago
That’s a very common implementation of serverside GTM/GA in the EU. If you advertise, you’ll still be sending GCLIDs, though.
- Nextgrid 4y agoIf only ad clicks send back tracking parameters (and nothing else) it might actually fall into legitimate interest.
- closewith 4y agoThe current issue isn't the lawful basis for the processing, as compliant companies already only use Google Analytics once they have consent. The issue is that without an adequacy decision from the EU to allow data transfers to the US, and with the global reach of US authorities thanks to the CLOUD Act, there's no way to keep personal data safe from US law enforcement.