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This is consistent with decisions from the Austrian and French data protection authorities (DPAs). Note that Google is a Processor (for this product), meaning t
by lmkg 4y ago
This is consistent with decisions from the Austrian and French data protection authorities (DPAs). Note that Google is a Processor (for this product), meaning that Google itself does not violate GDPR, but only the websites that use it.
Following the Schrems II case, the "threat model" used by EU courts on these matters is "American law enforcement can serve a warrant to American companies." Long story short, any processing that Google does after collection is not considered to offer any protection, because American law enforcement can just tell them not to do that and they won't. Hence, the "Anonymize IP Address" setting in Google Analytics is not considered to have value for GA.
It might theoretically be possible to use GA compliantly by proxying data through an EU-owned service which obfuscates anything considered personal data, at minimum the IP address and various cookie values. This scenario hasn't been confirmed by anyone as compliant, but the regulators seem to always go out of their way to dance around it rather than just saying "GA is non-compliant, always, forever." Still, for the trouble to set up such a service you might as well just stand up a self-hosted first-party analytics solution.
This particular decision on GA is purely about the cross-border transfers, and doesn't seem to touch on whether using cookies for analytics requires consent. That's a separate issue (technically about a separate law).
- V__ 4y ago> meaning that Google itself does not violate GDPR, but only the websites that use it. This is so baffling to me. Google has subsidiaries in the EU. The fact that it's ok to give a product to a EU client which can't be used in accordance with the law, and the client is responsible, is just idiotic.
- humanistbot 4y agoTo be compliant, Google can just set up data centers specific to GA in one of those EU subsidiaries, so GA admins can choose to have their visitors' data stored only in an EU data center (and promise to not transfer that data to the US). This wouldn't be that hard to do.
- shadowgovt 4y agoBuilding out the infrastructure necessary for Cloud to be compliant with region-stored data was a multi-year project. Huge swathes of Google's architecture (especially its legacy architecture) have deeply-ingrained location-agnosticism assumptions. It turns out to be extremely complex and expensive to remove those assumptions given the way Google handles data once it hits their datacenter fabric. (Not impossible, mind, just that this assertion that it wouldn't be that hard to do is in "I could build Twitter in a weekend" territory).
- robin_reala 4y agoIt’s coming up to a decade since Schrems I, six years since GDPR, and four years since enforcement of GDPR. For a company like Google the writing has been on the wall for a lot longer than a weekend. They’ve simply been gambling that they can get away with it, and now that argument is collapsing.
- shadowgovt 4y agoOh, no doubt. They've 100% been gambling that they could get away with it. The GDPR has deviated increasingly from what their leadership assumed would be a reasonable position (it continues to drift from the American centroid belief on who owns what data; for Americans, the notion that you can use other people's computers without them keeping records of how you used their computers is kinda weird, and Americans lack the direct historical experience to have the kinds of concerns about mass-citizen-tracking that Europe does). My prediction is that as things move forward, they're going to find it isn't worth their money to offer Analytics for European customers if the GDPR continues to make that more onerous (especially since the monetization story of Analytics for Google is so threadbare) and just offer it for customers in other countries while Europe does its own thing. Win-win.
- MrQuimico 4y agoThe problem is not only the geo location of the datacenters. As long as these subsidiaries are under the control of a USA corporation, this is illegal, since the USA corporation can be requested by the USA gov to share any data they may have not matter where it's stored. Only options are a 100% GDPR compliant solution (European or from a country with similar laws) or self-host. Hopefully another Privacy Shield like agreement will be in place soon.
- leephillips 4y agoI don’t find it idiotic. It was the client’s decision to spy on its users. I have no sympathy for companies who make that decision.
- V__ 4y ago> It was the client’s decision to spy on its users. Calling it spying is a little far-fetched I think, when the problem was the transfer ip addresses to US servers, not Analytics itself.
- leephillips 4y agoLike most people, I have an IP that is unique to me, and will be for weeks, maybe months, until some event causes my ISP to assign me a new one. Google can track and correlate my activity across all the websites that I visit that happen to use GA. In this way they can build a profile. If I used Gmail, they could include information from the content of my email, which they admit their computers examine. With enough data it would be a simple matter to detect when my IP changed, and continue to amass the profile. If this isn’t spying, then nothing is.
- V__ 4y agoOh, I think I wasn't clear. I meant saying that the client is deciding to spy is a bit far-fetched. Google of course.
- rattlesnakedave 4y agoIt was the client’s decision to use the service.
- leephillips 4y agoWhich is a decision to spy on the users.
- pessimizer 4y agoWhy do you have to be sympathetic to the client in order to also condemn Google? If someone was selling bleach as a cure for autism through a network of distributors, do you have to be sympathetic to the distributors in order to condemn the manufacturer?
- gretch 4y agoWhat about Italian websites that serve customers outside of Italy?
- V__ 4y agoIf they serve customers outside the EU, then they should comply with those laws or not serve them at all.