With the rise of home video and better home-viewing experiences, second-run showings aren't really worth it. Most movies are available on home video by the tim

With the rise of home video and better home-viewing experiences, second-run showings aren't really worth it. Most movies are available on home video by the time their theatrical run ends (and if they're really popular, they may still be in their theatrical run). A digital rental will typically be about the same price ($4USD) as my local second-run theater, only it's far more convenient. Movie buffs, especially in big cities, will still have repertory/revival showings of old films. But that's a different market -- they're not looking to see an old movie, they're looking to see that movie in a communal environment, and sometimes with additional features like a discussion panel afterwards.