I think there's some value to them. Sure, apple doesn't do them - but apple operates in a shroud of mystery and nobody knows their next move, so no surprise th

I think there's some value to them. Sure, apple doesn't do them - but apple operates in a shroud of mystery and nobody knows their next move, so no surprise there. Apple has had the ability to nail technology inflection points and truly innovate so they don't need to. Apple doesn't write the rules for companies in different positions. Gruber argues that this is lost attention on the Windows phone, but is it really? Would there be conversations about the video and would it have this type of debate and conversation about a video about the Windows phone? How does one criticize both science fiction that isn't daring enough, not inspiring enough, and corporate future concept videos that are too futuristic and unrealistic? Is it that both sit in the unimaginative future, or is it insulting when a company attempts to claim credit for generic futuristic visions? I think if you take a look at most big tech companies they have these visions, will talk about it, put it in slideware, and slip some into their advertising. Making a video is taking it one more step. The videos are probably not for the HN crowd, but instead those that haven't seen or thought of similar things and have now painted that company as the innovator.