Cool! I always find it exciting when other people have experienced how transformative great editing is. I agree that most non-writers tend to think of editing

Cool! I always find it exciting when other people have experienced how transformative great editing is. I agree that most non-writers tend to think of editing as either an afterthought, unnecessary, or only something that professionals do. It makes positioning here really tough. One thing we've experimented with isn't selling editing per se, but trying to counter-position ourselves to the publishing into the void problem. Like, "hey - you're probably busting your ass writing and publishing a bunch, but nothing is happening. That's because silence is a crappy teacher. There's a better way to write..." Most of the writers who have used Foster were not working with an editor before they joined, but once they submit their first draft they often say they can't believe they ever wrote without getting feedback first. I think if we can figure out positioning this in a new way and if we deliver a genuinely new editing experience (the input you get reliably goes far beyond catching grammar errors), it will unlock a ton of latent demand and be big. If not, I agree with you that selling editing is hard to scale.