Big Data was about the giddy excitement of being able to run some fancy predictive model on a large amount of data and get some sort of incredible benefit. Now

Big Data was about the giddy excitement of being able to run some fancy predictive model on a large amount of data and get some sort of incredible benefit. Now most organizations have tried it. The few that actually benefit now take it for granted. The rest have moved on, although they still have a team of data engineers babysitting a legacy Hadoop cluster.