3 ms·
companies are forced to do this to prevent competitors from bidding on their brand names. Google uses this as a very effective extortion tactic, especially sinc
by propogandist 4y ago
companies are forced to do this to prevent competitors from bidding on their brand names. Google uses this as a very effective extortion tactic, especially since most people foolishly click the first result (ad)
- princevegeta89 4y agoEven if competitors end up bidding on their brands I don't think they should show up first if I was Googling for "toyota" anyway, right?
- propogandist 4y agoCompetitors are not allowed to use “Toyota” (trademark) in their ads, but they can serve ads to people who search for “Toyota”. Brands bid for the brand terms to make it expensive for competition to buy the brand keyword. It’s truly extortion by Google.