It was just a hyped up buzzword, and new ones have been substituted now. "machine learning" had a broader appeal, many places didn't have that much data; the on

It was just a hyped up buzzword, and new ones have been substituted now. "machine learning" had a broader appeal, many places didn't have that much data; the ones that did have "big" data largely didn't find much signal in the noise even with AI/ML tools.