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To improve the personalization, they "just" need more diverse advertisers and work on their in-device algorithm. You don't need to give your data to Google or F
by rglullis 4y ago
To improve the personalization, they "just" need more diverse advertisers and work on their in-device algorithm. You don't need to give your data to Google or Facebook to get better ads.
- philjohn 4y agoThe problem with in device ads is that they break down when you: a) don't own the device b) the device is very low performance, or has no local storage c) accessing via the web d) don't have enough data allowance for the much larger overhead to download Now, those problems will go away eventually, but to say that on-device ad targeting is a panacea for all ignores the majority of internet users around the world today.
- rglullis 4y agoCalling it "in-device" is just shorthand for "self-hosted". You can have something that works like pi-hole and also manages ad inventory, runs the algorithm for ad-matching, checks if there is any kind of notification that you might be interested, etc, etc... all without having your personal data leaving your home.
- philjohn 4y agoYou're still viewing this from the lens of people in the west.
- rglullis 4y agoOk, and? It's the people in the west where the companies make the most profit. If the larger share of the consumers start rejecting companies that base their businesses on exploiting user data, advertisers are not going to say "oh, now we can only in India", they are going to say "we still need to find ways to reach customers. If our customers are using only privacy-focused ad networks, we are going to be there as well."