Because that's what tobacco marketers say. And it is, indeed, working - this generation is the first one that smokes more than the previous one. (Though it's tr

Because that's what tobacco marketers say. And it is, indeed, working - this generation is the first one that smokes more than the previous one. (Though it's true that they vape instead of burning plant matter.) Whether they will graduate to "real" cigarettes we don't know yet, because this demographic is not 21 years old yet. But it's likely to be true, because "real" cigarettes purportedly are more potent.