Even the cheapest iPad is more expensive than a Switch. And the setup is complicated and finicky. You need some way to stream to your TV or connect to your TV,

Even the cheapest iPad is more expensive than a Switch. And the setup is complicated and finicky. You need some way to stream to your TV or connect to your TV, you need a controller, iPads aren’t exactly optimized for gaming or easy to set up for gaming (relative to a Switch where everything just works). All those little things add a little friction but in the end that ends up adding up to a lot of friction. Also, unlike phones iPads are not general purpose devices that everyone has just around and if they have them, they may be tied up with other duties. Also, game quality is abysmal (if a lot less pricy). It’s just not a good fit. That might change, it might change slowly, I don’t know – but currently I don’t see general purpose devices as much of a threat for consoles. Reason for change? Reason for putting focus on things general purpose devices don’t do well? Sure. But no existential threat.