Actually these 3 are the one's who started to coin the phrase. https://journals.sagepub.com/doi/10.1509/jmr.13.0415 https://journals.sagepub.com/doi/10.1509/jmr

Actually these 3 are the one's who started to coin the phrase. https://journals.sagepub.com/doi/10.1509/jmr.13.0415 https://journals.sagepub.com/doi/10.1509/jmr.13.0415 This is another attempt to run with the idea with some variation. https://www8.gsb.columbia.edu/faculty-research/sites/faculty-research/files/finance/The%20Surprising%20Breadth%20of%20Harbingers%20of%20Failure%20April%202017.pdf https://www8.gsb.columbia.edu/faculty-research/sites/faculty... Harbinger Customers is also a phrase coined. Its out there, its just a question of time before someone picks up the ball and runs with it. You can track idea's snowballing online, like this one. Research papers like this tend to have more gravity if they are focused at those with money to spend, so this latest twist will certainly get some attention from businesses. Savvy Political Campaign organisers will also be aware of this development when targeting their efforts for future upcoming US Presidential elections with current legislation in place. The Surveillance Capitalism that exists for businesses to identify and target individuals can equally be applied to political campaigns, helped along with favourable media coverage from political donors product or service advertising budget to sever the direct link to comply with legislation. Its not a cynical take on the world, its the nuanced way the world works, something even the press dont like drawing attention to, so you dont ever see any decent investigative journalism now a days. The world is all bought and paid for, as some would say!