I have this theory that, the bigger a company is the harder it is to pivot and change things. The reason is simple: it could mean killing your own business. Wi

I have this theory that, the bigger a company is the harder it is to pivot and change things. The reason is simple: it could mean killing your own business. With that in mind, how can a big company innovate on what they have? I believe there's two ways: 1. Keep your tool, but change the users 2. Keep your users, but change the tool I like to sort every new company's announcement as a one of these types of innovation. Today twitter decided to do the second: keep the users, but introduce a new tool: blogging. Interestingly, any social network companies, be it Facebook, Twitter, Linkedin, etc. can introduce these tools, and as such they can sometimes overlap. For now, twitter owns the public space, and facebook owns the "friends, neighbors, etc." space. But there's no reason that twitter couldn't create a twitter for your friends only. Facebook did try to do "facebook for the public space" but they integrated it too hard inside of the main tool instead of making it an extra tool on the side. An example of 1 is workplace: facebook but for work.