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I can think of at least one potentially valuable use of concept videos: customer validation. Dropbox used this to great effect, as I recall. I could be wrong, b
by ryanwaggoner 15y ago
I can think of at least one potentially valuable use of concept videos: customer validation. Dropbox used this to great effect, as I recall. I could be wrong, but I thought that the video Drew launched (here on HN) was of a product that didn't fully exist yet. But I could be mistaken.
Either way, I think there's tremendous value in being able to sell (or get a verbal commitment of a sale) a product before you have to build it. Just make sure you can build it.
EDIT: Here's the thread where Drew showed Dropbox to HN. Video is long gone though... http://news.ycombinator.com/item?id=8863 http://news.ycombinator.com/item?id=8863
- InclinedPlane 15y agoThere's a difference between a concept which addresses an obvious, immediate need and a concept which just shows a bunch of vaguely cool stuff happening. The problem isn't that videos of not-yet-existing products are universally bad. The problem is that when you use fiction to portray a concept the farther away it is from the here and now the easier it is to go astray.